An award-winning financial technology company that is pursuing the singular mission of empowering people to make smart financial decisions is hiring.
They were recently named one of Y Combinator's Top 100 companies of all time, have raised more than $100 million in venture capital and their personal finance tools, calculators and content reach more than 45 million people each month.
They have also been featured in hundreds of publications including The Wall Street Journal, CNN, Mashable, TechCrunch, The New York Times, The Washington Post, US News & World Report, TIME, Reuters, Businessweek, Barron’s and many more.
They are looking for a numbers-driven Acquisition Manager of Paid Search to manage direct response, lead generation marketing initiatives across SEM platforms. This person is first and foremost a performance marketer, with expertise in Google Search and Bing Ads. Much of your time will be spent supporting the team in planning, reporting, optimizing, testing and forecasting of campaigns based on performance metrics such as CVR, CPA and ROI.
The right candidate has a sharp, quantitative mind, obsessed with achieving profitability and scale. You have an affinity for behavioral psychology and operate a disciplined, quantitative testing regime. You spend your time brainstorming new marketing angles, on-page optimizations, ad copy and split tests. You’re an expert at Excel and data analysis.
You'll bring expertise in managing large digital budgets to hit profitability targets, preferably with a background in lead generation. A successful candidate should be a direct-response marketing expert, highly analytical, and committed to making data-driven decisions. The performance of every marketing dollar we spend is tracked and measured and you should have a successful record of scaling businesses accordingly. This position reports to the Senior Director of Performance Marketing.
Required Skills and Experience: